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The field of user experience design is a conceptual design discipline and has its roots in human factors and ergonomics, a field that, since the late 1940s, has focused on the interaction between human users, machines, and the contextual environments to design systems that address the user's experience.[3] With the proliferation of workplace computers in the early 1990s, user experience started to become a concern for designers. It was Donald Norman, a user experience architect, who coined the term "user experience", and brought it to a wider audience.

There are many key factors to understanding interaction design and how it can enable a pleasurable end user experience. It is well recognized [clarification needed] that building great user experience requires interaction design to play a pivotal role in helping define what works best for the users. High demand for improved user experiences and strong focus on the end-users have made interaction designers critical in conceptualizing design that matches user expectations and standards of the latest UI patterns and components. While working, interaction designers take several things in consideration.

 

Graphic designers

Graphic designers focus on the aesthetic appeal of the design. Information is communicated to the users through text and images. Much importance is given to how the text and images look and attract the users. Graphic designers have to make stylistic choices about things like font color, font type, and image locations. Graphic designers focus on grabbing the user’s attention with the way the design looks. Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.

Visual designers

The visual designer (VisD) ensures that the visual representation of the design effectively communicates the data and hints at the expected behavior of the product. At the same time, the visual designer is responsible for conveying the brand ideals in the product and for creating a positive first impression; this responsibility is shared with the industrial designer if the product involves hardware. In essence, a visual designer must aim for maximum usability combined with maximum desirability.

Interaction designers

Interaction designers (IxD) are responsible for understanding and specifying how the product should behave. This work overlaps with the work of both visual and industrial designers in a couple of important ways. When designing physical products, interaction designers must work with industrial designers early on to specify the requirements for physical inputs and to understand the behavioral impacts of the mechanisms behind them. Interaction designers cross paths with visual designers throughout the project. Visual designers guide the discussions of the brand and emotive aspects of the experience, Interaction designers communicate the priority of information, flow, and functionality in the interface.